Target Corporation is one of America's largest retailers. In recent years it has become a flashpoint for Christian families due to its deliberate promotion of LGBT ideology — particularly its targeting of children and families with LGBT-themed merchandise and its prominent support of LGBT causes. Whether Christians should shop at Target is a genuine question many families are asking.
Target's LGBT activism has been consistent and deliberate rather than incidental. In 2023, Target's Pride Month merchandise included "tuck-friendly" swimwear — garments designed for transgender individuals — displayed in children's sections. Merchandise was also sourced from a vendor whose products referenced Satanism. Following a significant consumer boycott, Target moved some merchandise and removed certain items — responding to market pressure rather than changing its underlying commitments.
Target has been a consistent corporate sponsor of LGBT causes including the Trevor Project and GLAAD. Its marketing regularly features LGBT relationships and messaging targeted at families and children. This is not a company occasionally acknowledging LGBT customers — it is a company that has made LGBT advocacy a deliberate pillar of its brand identity, including toward children.
Christians have different convictions about whether corporate values should determine where they shop. Romans 14 applies here — this is a disputable matter where Christians can differ. The relevant question is not whether shopping at Target is sinful, but whether continuing to shop there signals approval of its corporate activism to the company and to your own family.
For families who want alternatives: Walmart and Amazon have their own concerns, but neither has made children-targeted LGBT activism the deliberate corporate strategy Target has. Chick-fil-A and Hobby Lobby represent genuinely Christian corporate alternatives in their categories.
Rate any movie, show, song, or channel for spiritual alignment.
Visit GodlyScore.com →