Labubu is a collectible toy figure designed by Hong Kong artist Kasing Lung and sold by Pop Mart, characterized by pointed ears, jagged teeth, a mischievous expression, and rabbit-like features. It is inspired by Scandinavian forest monster mythology from Lung's children's book series 'The Monsters.' The toy itself is not demonic — it is a quirky, mischievous-looking art toy. The concerns worth noting: the monster aesthetic deliberately invokes dark/mischievous imagery, and Pop Mart's blind-box collectible model is designed with gambling-adjacent mechanics. 60/100 Mixed — not demonic, but worth parents understanding what it is.
Labubu is a collectible toy figure designed by Hong Kong artist Kasing Lung and manufactured and sold by Pop Mart, the Chinese collectible toy company. Labubu is characterized by pointed rabbit-like ears, a wide grin showing jagged teeth, large eyes, and a mischievous expression. The figure comes in dozens of colorways and collaborative limited-edition versions, and is sold in Pop Mart's blind-box format — purchasers don't know which variant they're getting until they open the box.
Labubu became a global viral phenomenon in 2024-2025 after celebrities including BLACKPINK's Lisa, Rihanna, and numerous other international stars were photographed with the toys as bag charms. This celebrity endorsement drove demand to extraordinary levels, with some limited editions reselling for hundreds or thousands of dollars above retail. Long queues formed outside Pop Mart stores globally.
Labubu originated in Kasing Lung's children's book series "The Monsters" (2010), which draws from Scandinavian forest mythology — creatures from Nordic folk tradition that inhabit forests and are mischievous rather than malevolent. Lung, who grew up in Hong Kong with exposure to European art and mythology through Belgian comic traditions, created a cast of monster characters that became the basis for Pop Mart's toy line. The aesthetic is deliberately cute-but-spooky — what the art toy community calls "creepy cute" — rather than occult or spiritually intentional.
This matters for the "is it demonic?" question: Labubu is not designed as an occult object, does not have spiritual intentionality behind its design, and is not marketed with demonic claims. It is an art toy with a monster-character aesthetic.
Is Labubu demonic? No — in the sense of being a spiritually dangerous object, an occult item, or something designed to invite demonic influence. It is a plastic toy with a mischievous monster aesthetic. The jagged teeth and impish expression are character design choices in a "creepy cute" art style with no spiritual intentionality. Christians who own cute monster toys are not engaging in occult practice.
Is the aesthetic worth thinking about? This is a more nuanced question. Philippians 4:8 calls Christians to dwell on what is "lovely" and "admirable." A mischievous, toothy monster as a decorative object is not spiritually dangerous, but it is worth asking why the dominant toy aesthetic of the moment is deliberately unsettling rather than beautiful. This is an aesthetic and cultural formation question, not a spiritual danger question.
The blind-box gambling mechanic: Pop Mart's business model involves blind boxes — purchasers pay a fixed price without knowing which figure they receive. This is a gambling-adjacent mechanic deliberately designed to create compulsive purchasing behavior (to complete sets, get specific variants). For Christian parents: this mechanic is the more concrete concern. The dopamine loop of not-knowing-what-you-get-until-you-open-it is intentionally addictive design. Spending significant money on blind-box collectibles requires the same stewardship discernment as any compulsive purchase pattern.
See our guide on Is Pokémon Appropriate for Christians? for a similar "monster collecting" aesthetic question. See our Theology Hub for related discernment guides. The Gospel Coalition has addressed Christian aesthetics and culture. Plugged In covers pop culture discernment.